A Localização Geográfica como Recurso Organizacional: Utilização de Sistemas Especialistas para Subsidiar a Tomada de Decisão Locacional do Setor Bancário

The location of a business site is a material resource and, along with its financial and technological resources, may provide a company with a distinguished position in comparison with its competitors. Deciding on the best location of a business site is a major task and requires several studies This...

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Bibliographic Details
Main Authors: Ana Maria dos Santos Carnasciali, Luciene Stamato Delazari
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2011-01-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_1152.pdf

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