Strategic entrepreneurship: observations from the practices of cachaça certification / O empreender estratégico: reflexões a partir de práticas de certificação de cachaça

Strategic entrepreneurship: observations from the practices of cachaça certification / O empreender estratégico: reflexões a partir de práticas de certificação de cachaça

Purpose: This work seeks to achieve two central goals: 1. identifying entrepreneurial praxis and understanding how they promote the involvement of different individuals in the certification of alembic cachaça and; 2. understanding how those praxis may entail changes in the strategies of an organizat...

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Bibliographic Details
Main Authors: André L. Paiva, Daniela M. Andrade, Luiz M. Antonialli, Mozar J. Brito
Format: Article
Language:Spanish
Published: Universidade Presbiteriana Mackenzie 2018-04-01
Series:RAM. Revista de Administração Mackenzie
Subjects:
entrepreneurship as practice
strategy as practice (sap)
certification
alembic cachaça
Minas Gerais
empreendedorismo como prática
estratégia como prática
certificação
cachaça de alambique
Online Access:http://ref.scielo.org/xb2cjz

Internet

http://ref.scielo.org/xb2cjz

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