PENGARUH INTEGRASI INTERNAL, INTEGRASI EKSTERNAL, DAN EFEK KOMPLEMENTER INTEGRASI DALAM RANTAI PASOKAN TERHADAP INOVASI PRODUK

• Main Authors: Zulaeha Zulaeha, Anjar Priyono
• Format: Article
• Language: English
• Published: Universitas Mercu Buana 2017-08-01
• Series: MIX: Jurnal Ilmiah Manajemen
• Subjects: Internal Integration (II), External Integration (IE), Product Innovation (IP), Balanced Integration, Complementary Integration
• Online Access: http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1621
• ISSN: 2088-1231; 2460-5328

ABSTRACT. This research examines the individual and combined effects of internal integration (II) and external integration (IE) on product innovation (IP), which is based on ambidexterity theory. This study demonstrated that the combined effect of II and IE are able to facilitate internal exploitation and external exploration to improve product innovation. Originally, this study used two independent variables only – i.e. II and IE – and product innovation as the dependent variable. Then, two additional independent variables are added by calculating the combination between II and IE. Using different calculation methods, the two variables results in two variables – ie. balanced II and IE (BI) and complementary II and IE (CI) which represents combined effects of II and IE. The object of this study is Small and Medium Enterprises (SMEs) situated in Yogyakarata. The results showed that the individual effects of II and IE on IP are not positively associated with product innovation. Similar with individual effects of II and IE, BI also has no positive impact on product innovation, but CI is able to provide a significant positive effect on product innovation.