PENGARUH INTEGRASI INTERNAL, INTEGRASI EKSTERNAL, DAN EFEK KOMPLEMENTER INTEGRASI DALAM RANTAI PASOKAN TERHADAP INOVASI PRODUK
ABSTRACT. This research examines the individual and combined effects of internal integration (II) and external integration (IE) on product innovation (IP), which is based on ambidexterity theory. This study demonstrated that the combined effect of II and IE are able to facilitate internal exploitati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2017-08-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Subjects: | |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1621 |