TOMATO PRODUCTS’ MARKET POTENTIAL AND CONSUMER PREFERENCE IN IBADAN, NIGERIA

TOMATO PRODUCTS’ MARKET POTENTIAL AND CONSUMER PREFERENCE IN IBADAN, NIGERIA

The paper analyzed Tomato Products’ market potential and consumer preference in Ibadan, Nigeria. Primary data on socioeconomic characteristics of consumers, willingness to buy as well as pattern of consumption of Tomato products were collected from 215 randomly selected consumers in 5 Local Govern...

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Bibliographic Details
Main Authors: Iyabo ADEOYE, Olaide ADERIBIGBE, Ifeoluwapo AMAO, Fisayo EGBEKUNLE, Idris BALA
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2017-12-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Subjects:
consumption pattern
potential
tomato product
usage
willingness
Online Access:http://managementjournal.usamv.ro/pdf/vol.17_4/Art1.pdf

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