The Trap Of Stereotypes In Romanian Commercials Involving Seniors
This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.
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| Format: | Article |
| Language: | English |
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Sciendo
2014-12-01
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| Series: | Gender Studies |
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| Online Access: | http://www.degruyter.com/view/j/genst.2014.13.issue-1/genst-2015-0011/genst-2015-0011.xml?format=INT |
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doaj-f0dcfb280437440b98db317582df6c64 |
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Article |
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doaj-f0dcfb280437440b98db317582df6c642020-11-24T22:02:41ZengSciendoGender Studies1583-980X2286-01342014-12-0113115216210.1515/genst-2015-0011genst-2015-0011The Trap Of Stereotypes In Romanian Commercials Involving SeniorsEMANDI ELENA MARIA0“Ştefan cel Mare” University, Suceava, Romania, 13, Universităţii St, 720229, SuceavaThis work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.http://www.degruyter.com/view/j/genst.2014.13.issue-1/genst-2015-0011/genst-2015-0011.xml?format=INTcommercialsdiscriminationgender rolepowersemio-stylistic approachstereotype |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
EMANDI ELENA MARIA |
| spellingShingle |
EMANDI ELENA MARIA The Trap Of Stereotypes In Romanian Commercials Involving Seniors Gender Studies commercials discrimination gender role power semio-stylistic approach stereotype |
| author_facet |
EMANDI ELENA MARIA |
| author_sort |
EMANDI ELENA MARIA |
| title |
The Trap Of Stereotypes In Romanian Commercials Involving Seniors |
| title_short |
The Trap Of Stereotypes In Romanian Commercials Involving Seniors |
| title_full |
The Trap Of Stereotypes In Romanian Commercials Involving Seniors |
| title_fullStr |
The Trap Of Stereotypes In Romanian Commercials Involving Seniors |
| title_full_unstemmed |
The Trap Of Stereotypes In Romanian Commercials Involving Seniors |
| title_sort |
trap of stereotypes in romanian commercials involving seniors |
| publisher |
Sciendo |
| series |
Gender Studies |
| issn |
1583-980X 2286-0134 |
| publishDate |
2014-12-01 |
| description |
This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes. |
| topic |
commercials discrimination gender role power semio-stylistic approach stereotype |
| url |
http://www.degruyter.com/view/j/genst.2014.13.issue-1/genst-2015-0011/genst-2015-0011.xml?format=INT |
| work_keys_str_mv |
AT emandielenamaria thetrapofstereotypesinromaniancommercialsinvolvingseniors AT emandielenamaria trapofstereotypesinromaniancommercialsinvolvingseniors |
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