Beat the Street in Reading <br />A city-wide physical activity intervention to get a whole population active using RFID/NFC technology <br />

Introduction In Summer 2014 Intelligent Health delivered ‘Beat the Street’ in Reading with the aim to get a whole community more physically active. Beat the Street turns the town into a real life game where players register their walking and cycling journeys by tapping a smartcard on 220 RFID reader...

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Bibliographic Details
Main Author: Veronica Jean Reynolds
Format: Article
Language:English
Published: Frontiers Media S.A. 2015-10-01
Series:Frontiers in Public Health
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/conf.FPUBH.2016.01.00075/full