The Dimension Of The Socio-Cultural Brand Of Coca-Cola

The Dimension Of The Socio-Cultural Brand Of Coca-Cola

Today, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to de...

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Bibliographic Details
Main Author: Florentina Manuela Dumitrescu
Format: Article
Language:English
Published: Editura Sitech 2016-12-01
Series:Social Sciences and Education Research Review
Subjects:
advertising
slogans
culture
language
communication
Online Access:http://sserr.ro/wp-content/uploads/2016/12/3-2-48-54.pdf

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