The Dimension Of The Socio-Cultural Brand Of Coca-Cola

Today, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to de...

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Main Author:	Florentina Manuela Dumitrescu
Format:	Article
Language:	English
Published:	Editura Sitech 2016-12-01
Series:	Social Sciences and Education Research Review
Subjects:	advertising slogans culture language communication
Online Access:	http://sserr.ro/wp-content/uploads/2016/12/3-2-48-54.pdf

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spelling	doaj-f0a568c332ec4df9bace1bb27e0e4db82020-11-24T22:21:05ZengEditura SitechSocial Sciences and Education Research Review2392-98632016-12-01324854The Dimension Of The Socio-Cultural Brand Of Coca-ColaFlorentina Manuela Dumitrescu0University of Craiova, RomaniaToday, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to demonstrate influential aspects of the Coca-Cola advertising slogan as an instrument of culture and ideology, in a few words, a merciless mirror of our society.http://sserr.ro/wp-content/uploads/2016/12/3-2-48-54.pdfadvertising slogans culture language communication
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Florentina Manuela Dumitrescu
spellingShingle	Florentina Manuela Dumitrescu The Dimension Of The Socio-Cultural Brand Of Coca-Cola Social Sciences and Education Research Review advertising slogans culture language communication
author_facet	Florentina Manuela Dumitrescu
author_sort	Florentina Manuela Dumitrescu
title	The Dimension Of The Socio-Cultural Brand Of Coca-Cola
title_short	The Dimension Of The Socio-Cultural Brand Of Coca-Cola
title_full	The Dimension Of The Socio-Cultural Brand Of Coca-Cola
title_fullStr	The Dimension Of The Socio-Cultural Brand Of Coca-Cola
title_full_unstemmed	The Dimension Of The Socio-Cultural Brand Of Coca-Cola
title_sort	dimension of the socio-cultural brand of coca-cola
publisher	Editura Sitech
series	Social Sciences and Education Research Review
issn	2392-9863
publishDate	2016-12-01
description	Today, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to demonstrate influential aspects of the Coca-Cola advertising slogan as an instrument of culture and ideology, in a few words, a merciless mirror of our society.
topic	advertising slogans culture language communication
url	http://sserr.ro/wp-content/uploads/2016/12/3-2-48-54.pdf
work_keys_str_mv	AT florentinamanueladumitrescu thedimensionofthesocioculturalbrandofcocacola AT florentinamanueladumitrescu dimensionofthesocioculturalbrandofcocacola
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The Dimension Of The Socio-Cultural Brand Of Coca-Cola

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