The Moderating Effect of Advertising Intensity on the Relationship between Corporate Social Responsibility and Corporate Value

The aim of this study is to investigate the effect of social responsibility on corporate value by moderating role of advertising intensity in the companies listed in Tehran Stock Exchange. The study combined data from 74 companies for the period of 2008 to 2013 and analyzed the pooled data. This res...

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Bibliographic Details
Main Authors: Mohsen Akbari, Masoomeh Ghasemi shams, fatemeh Hoshmand
Format: Article
Language:fas
Published: Alzahra University 2015-06-01
Series:راهبرد مدیریت مالی
Subjects:
Online Access:http://jfm.alzahra.ac.ir/article_2171_551d49425afcbcea94f7243a3d97ce5c.pdf