The role of promotion tools used in the Spanish campaign to promote new lamb meat cuts

The role of promotion tools used in the Spanish campaign to promote new lamb meat cuts

Aim of study: The first purpose of the present study was to investigate the level of recall of the adverting campaign promoting the new lamb meat cuts. The second objective was to investigate which promotion tools are more important to consumers and retailers. Area of study: This study took place i...

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Bibliographic Details
Main Authors: Pilar Uldemolins, María T. Maza, Sara Aldama
Format: Article
Language:English
Published: Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria 2021-04-01
Series:Spanish Journal of Agricultural Research
Subjects:
lamb products
promotional tools
consumers
retailers
Online Access:https://revistas.inia.es/index.php/sjar/article/view/15854

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