The Role of Social Software for Customer Co-Creation: Does it Change the Practice for Innovation?
This article investigates a customer co-creation project at the front end of the innovation process at a large well-known Italian food manufacturer, which is enabled by social media. The purpose is to shed light on the role of such technology in transforming the characteristics of the FEI, in terms...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2012-11-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.5772/54750 |