MEDIA ANALYSIS FOR FINANCIAL CATEGORY (2013)

MEDIA ANALYSIS FOR FINANCIAL CATEGORY (2013)

This article represents a short overview of the media landscape for financial services category in Romania in 2013. It also emphasizes the main differences in terms of media communication between 2012 and 2013: what was the media investment increase or decrease in the financial services category, th...

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Bibliographic Details
Main Author:	Alexandra Elena M. POȘTOACĂ
Format:	Article
Language:	English
Published:	Romanian Foundation for Business Intelligence 2014-06-01
Series:	SEA: Practical Application of Science
Subjects:	Media TV analyses Banking Media landscape Media indicators
Online Access:	http://seaopenresearch.eu/Journals/articles/SPAS_4_37.pdf

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