MEDIA ANALYSIS FOR FINANCIAL CATEGORY (2013)

This article represents a short overview of the media landscape for financial services category in Romania in 2013. It also emphasizes the main differences in terms of media communication between 2012 and 2013: what was the media investment increase or decrease in the financial services category, th...

Full description

Bibliographic Details
Main Author: Alexandra Elena M. POȘTOACĂ
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2014-06-01
Series:SEA: Practical Application of Science
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/SPAS_4_37.pdf