Sizing up objects: the effect of diminutive forms on positive mood, value and size judgments

Language (e.g., structure, morphology, wording) can direct our attention towards the specific properties of an object, in turn influencing the mental representation of that same object. In this paper, we examined this idea by focusing on a particular linguistic form of diminution used in many langua...

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Main Authors: Michal Parzuchowski, Konrad Bocian, Pascal Mark Gygax
Format: Article
Language:English
Published: Frontiers Media S.A. 2016-09-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.01452/full
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spelling doaj-efcf0eca4c084128a980b929c5108e672020-11-24T22:24:08ZengFrontiers Media S.A.Frontiers in Psychology1664-10782016-09-01710.3389/fpsyg.2016.01452212811Sizing up objects: the effect of diminutive forms on positive mood, value and size judgmentsMichal Parzuchowski0Konrad Bocian1Pascal Mark Gygax2SWPS University of Social Sciences and Humanities in SopotSWPS University of Social Sciences and Humanities in SopotUniversity of FribourgLanguage (e.g., structure, morphology, wording) can direct our attention towards the specific properties of an object, in turn influencing the mental representation of that same object. In this paper, we examined this idea by focusing on a particular linguistic form of diminution used in many languages (e.g., in Polish, Spanish, Portuguese) to refer to an object as being smaller. Interestingly, although objects are usually considered better when they are bigger in size, objects described with linguistic diminution can also refer to those that are emotionally positive. Across three experiments conducted in Polish, we examined this lexical ambiguity in terms of mood (Experiment1), subjective quality and monetary value (Experiment 2), and choice selection (Experiment 3). Overall, we found that people evaluate objects differently depending on the linguistic form (i.e., with or without diminution) with which they are described, and that it was related to the perceptual representation of these objects, and not their affective status. Objects described with diminution are evaluated as less satisfying and of lesser value and this effect is attributed to the way participants represent the objects (i.e., encoded and memorized). The generalizability of these effects is discussed.http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.01452/fullCognitionLanguageSizejudgmentsvalueSatisfaction
collection DOAJ
language English
format Article
sources DOAJ
author Michal Parzuchowski
Konrad Bocian
Pascal Mark Gygax
spellingShingle Michal Parzuchowski
Konrad Bocian
Pascal Mark Gygax
Sizing up objects: the effect of diminutive forms on positive mood, value and size judgments
Frontiers in Psychology
Cognition
Language
Size
judgments
value
Satisfaction
author_facet Michal Parzuchowski
Konrad Bocian
Pascal Mark Gygax
author_sort Michal Parzuchowski
title Sizing up objects: the effect of diminutive forms on positive mood, value and size judgments
title_short Sizing up objects: the effect of diminutive forms on positive mood, value and size judgments
title_full Sizing up objects: the effect of diminutive forms on positive mood, value and size judgments
title_fullStr Sizing up objects: the effect of diminutive forms on positive mood, value and size judgments
title_full_unstemmed Sizing up objects: the effect of diminutive forms on positive mood, value and size judgments
title_sort sizing up objects: the effect of diminutive forms on positive mood, value and size judgments
publisher Frontiers Media S.A.
series Frontiers in Psychology
issn 1664-1078
publishDate 2016-09-01
description Language (e.g., structure, morphology, wording) can direct our attention towards the specific properties of an object, in turn influencing the mental representation of that same object. In this paper, we examined this idea by focusing on a particular linguistic form of diminution used in many languages (e.g., in Polish, Spanish, Portuguese) to refer to an object as being smaller. Interestingly, although objects are usually considered better when they are bigger in size, objects described with linguistic diminution can also refer to those that are emotionally positive. Across three experiments conducted in Polish, we examined this lexical ambiguity in terms of mood (Experiment1), subjective quality and monetary value (Experiment 2), and choice selection (Experiment 3). Overall, we found that people evaluate objects differently depending on the linguistic form (i.e., with or without diminution) with which they are described, and that it was related to the perceptual representation of these objects, and not their affective status. Objects described with diminution are evaluated as less satisfying and of lesser value and this effect is attributed to the way participants represent the objects (i.e., encoded and memorized). The generalizability of these effects is discussed.
topic Cognition
Language
Size
judgments
value
Satisfaction
url http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.01452/full
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