Visual images of the invisible in modern culture

• Main Authors: N. V. Shmeleva, A. A. Klyuev
• Format: Article
• Language: English
• Published: Scientia Publishing House 2019-01-01
• Series: Juvenis Scientia
• Subjects: visual anthropology; visual art; homeliness; qualia; Kalokagathia; modern culture; aesthetics of beauty; cinematography; body sensation; beauty industry

The given article is analysing images of the invisible by example of sensory perception visual cultural images by a human being. Qualia, which is a problem phenomena in philosophical society, to this day, provoking discussions of the very fact of its existence, is embodied in art, and claim a human being not be, what he or she is really, but wants to be. Such a desire is expressed in an active position of art to intensify taste for life, adorn our reality, show an alternative for a possible development of a human being, who becomes a culture character. In culture, a great deal is based not on presentation of other worlds, but on their sensation of other worlds, and the latter changes his or her concept of the art visual constituent. Moreover, such a concept translates a new aesthetics of beauty through visible images, and the aesthetics raise a human being over his or her homeliness. In many respects, this phenomena is originated from semiotic practices of modern art, embedded the idea into human conscience as follows: He or she is always a creator and co-author of the all new, that is why, should strain every effort to endow art images with his or her symbolic sense and increase importance of the new. Facing an artwork, a human being raised its aesthetical status, attributing the art his or her individual senses, which his or her self-sentiment is traced with. At the same time, cultural images emphasise internal human beauty with its semiotic models; such a phenomena generates the modern idea of Kalokagathia, connected with aesthetics of being felt beauty.