When Will You Have a New Mobile Phone? An Empirical Answer From Big Data

When Will You Have a New Mobile Phone? An Empirical Answer From Big Data

When and why people change their mobile phones are important issues in mobile communications industry, because it will impact greatly on the marketing strategy and revenue estimation for both mobile operators and manufactures. It is a promising way to take use of big data to analyze and predict the...

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Bibliographic Details
Main Authors: Qingli Ma, Sihai Zhang, Wuyang Zhou, Shui Yu, Chonggang Wang
Format: Article
Language:English
Published: IEEE 2016-01-01
Series:IEEE Access
Subjects:
Mobile big data
attribute selection
imbalance problem
phone changing prediction
machine learning
Online Access:https://ieeexplore.ieee.org/document/7784768/

Internet

https://ieeexplore.ieee.org/document/7784768/

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