Correlation Between Customer Relationship Management System Usage, Product Innovation, And Customer Satisfaction

Correlation Between Customer Relationship Management System Usage, Product Innovation, And Customer Satisfaction

This quantitative correlational research examined the correlations between customer relation-ship management (CRM) usage, product innovation, and customer satisfaction. The general problem was the lack of evidence indicating the use of CRM system as effective in improving small- to medi-um-size comp...

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Bibliographic Details
Main Author: Elfarmawi Wouroud
Format: Article
Language:English
Published: Sciendo 2019-01-01
Series:Foundations of Management
Subjects:
correlation design
crm system
customer satisfaction
product innovation
quantitative research
Online Access:https://doi.org/10.2478/fman-2019-0002

Internet

https://doi.org/10.2478/fman-2019-0002

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