Using Data Mining Techniques for Detecting the Important Features of the Bank Direct Marketing Data

Using Data Mining Techniques for Detecting the Important Features of the Bank Direct Marketing Data

Collection of customer information is seen necessary for development of the marketing strategies. Developing technologies are used very effectively in bank marketing campaigns as in many field of life. Customer data is stored electronically and the size of this data is so immense that to analyse it...

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Bibliographic Details
Main Authors: Tuba PARLAR, Songül Kakilli ACARAVCI
Format: Article
Language:English
Published: EconJournals 2017-06-01
Series:International Journal of Economics and Financial Issues
Subjects:
bank marketing
feature selection
machine learning methods
data mining
chi-square
information gain
Online Access:https://dergipark.org.tr/tr/pub/ijefi/issue/32035/354551?publisher=http-www-cag-edu-tr-ilhan-ozturk

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