Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods

Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods

In the article the criteria of consumer behavior and consumer demand for luxury goods analysed. The authors consider the consumer demand from various perspectives; factors that determine the non-functional demand; criteria for the identification of conspicuous consumption; individuality highlighting...

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Bibliographic Details
Main Authors: Larisa Nshanovna Ashalyan, Karine Valerievna Kuznecova, Alexander Timofeevich Petenko
Format: Article
Language:English
Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018-04-01
Series:Управленческое консультирование
Subjects:
consumer behavior
consumer demand
conspicuous consumption
veblen effect
the effect bandwagon
snob effect
a luxury product value
the current state of the russian luxury market
Online Access:https://www.acjournal.ru/jour/article/view/357

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