Research on the Construction and Influence of WeChat Public Account for Postdocs in China

• Main Authors: Fu Xinyan, Zhang Yutao, Wang Xiulai
• Format: Article
• Language: zho
• Published: LIS Press 2019-06-01
• Series: Zhishi guanli luntan
• Subjects: WeChat public account for postdocs in China
• Online Access: http://kmf.ac.cn/p/170/

[Purpose/significance] Using the WeChat Communication Index(WCI) and the fuzzy comprehensive evaluation, this paper evaluates the influence of WeChat public account for postdocs in China in order to enhance the user experience and the comprehensive influence of the platform，and provide reference for the operation and development of other “minority” government WeChat public account.[Method/process]This paper evaluated the influence of WeChat public account for postdocs in China by WCI , and got the year WCI=495.10.Then, it applied the fuzzy comprehensive evaluation to evaluate the influence of WeChat public account for postdocs in China, and used the MATLAB 2016 to calculate the model of Ⅰ(·,+),Ⅱ(∧,∨), Ⅲ(·,∨) andⅣ(∧,+).[Result/conclusion]This paper gets the evaluation is good by the principle of maximum membership degree, the evaluation score is 69.57-77.06, which belongs to superior middling in the same kind of government WeChat public account. The evaluation results of WCI and fuzzy comprehensive evaluation are basically the same.