Tra vecchi Olimpi e post-moderni paradisi: il marketing come nuova mitologia? = Between old Olympians and post-modern paradise: marketing as a new mythology?
<span class="abs_content">This paper aims to discuss whether or not marketing can be considered a post-modern mythology. For this reason, the main characteristics of myth are examined, even under a sociological point of view, as well as the conceptual evolution of “marketing”, under...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Università del Salento
2013-12-01
|
| Series: | H-ermes: Journal of Communication |
| Subjects: | |
| Online Access: | http://siba-ese.unisalento.it/index.php/h-ermes/article/view/13554 |