Tata Nano: Case of Repositioning
Main Authors: | Chandan Parsad, Sanjeev Prashar, Vinita S. Sahay |
---|---|
Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2021-09-01
|
Series: | Vikalpa |
Online Access: | https://doi.org/10.1177/02560909211040692 |
Similar Items
-
Tata Nano: Case of Repositioning: Case Analysis
by: Jaydeep Mukherjee
Published: (2021-09-01) -
Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework
by: Sanjeev Prashar, et al.
Published: (2017-03-01) -
Ola Acquired TaxiForSure: Post-takeover Dilemma
by: T. Sai Vijay, et al.
Published: (2020-03-01) -
Segmenting Online Shoppers: A Study Of Consumers' Web Portal Selection Motivations For E-Shopping
by: Prashar, Sanjeev, et al.
Published: (2016) -
Predicting Indian Shoppers’ Malls Loyalty Behaviour
by: Sanjeev Prashar, et al.
Published: (2017-12-01)