| Summary: | The concept of a sector with universally recognized broad content is of interest to both policy-makers and economists and constitutes a real tool for the analysis and development of strategic actions.At the level of public authorities, the sector is a tool for orienting economic policy at the regional and national levels, highlighting the potentialities and constraints surrounding the various actors involved in producing, transforming and marketing a product.At the level of economists this approach allows an analysis of the strategies of the firms by looking at their economic relations, their interactions and their dysfunctions.Applied to the olive oil product in the Kef region located in the North West of Tunisia, the sectoral reasoning enabled us to identify, after a SWOT analysis (Strengths, weaknesses, opportunities, threats), forces linked to the system of Production and opportunities related to domestic and global market dynamics against organizational weaknesses and economic and trade threats.
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