The role of brand equity in increasing buying interest
This study aims to analyze the effect of brand awareness, brand image and sales promotion on brand equity and consumer buying interest. The population of this study was all Swalayan Ada customers in Indonesia. The sample was taken by 550 respondents. After processing with normalization of d...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2021-01-01
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| Series: | Management Science Letters |
| Online Access: | http://www.growingscience.com/msl/Vol11/msl_2021_49.pdf |