| Summary: | This study was aimed to investigate the advantages and disadvantages of the e-learning system and distinguish the concepts of e-learning and distance education. The study population included 40 managers from five contact centers, 20 of which comprised a control group that did not undergo specialized training. The companies under consideration were representatives of the Russian domestic market and did not operate abroad. As a result of the experiment, the average number of sales of managers who underwent training increased by 20% in relation to the previous period. In the control group, the number of sales remained the same. In this regard, the introduction of gamification in particular, and e-learning as a whole, can be deemed a useful strategy to improve organizational activity not only in big companies but also in SMEs. Moreover, taking into account the lower cost of online education compared to traditional learning courses, web-based training remains an excellent alternative for SMEs since expenses on its implementation will be fully paid off by the received profit.
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