A Study on the Customer’s Acceptance Towards Islamic Banking Products Among Non-Muslim in Dual Banking System

Islamic banking products (IBP) are offered not only to the Muslim community, but also to communities of other religions who are free to choose products depending on their convenience. According to a report, the percentage of non-Muslim communities choosing IBP in Malaysia has been steadily increasin...

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Bibliographic Details
Main Authors: Juwairiah Mohamad, Muhammad Fakhirin Che Majid
Format: Article
Language:English
Published: UUM Press 2016-05-01
Series:International Journal of Management Studies
Online Access:https://www.scienceopen.com/document?vid=142e6f97-3785-4670-a343-ec1a5e067144