The Role of Visual Merchandise in Changing the Purchase Decision of Shoppers within Retail Stores in Jordan
Attracting new customers means to take novel measures by stores. Nowadays, stores are designed in order to guarantee a fast purchase decision by customers. The current study seeks to understand the role of visual merchandise on decision of purchasers to buy a certain item. The variables taken into c...
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| Format: | Article |
| Language: | English |
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Universitas Semarang
2019-07-01
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| Series: | Jurnal the Messenger |
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| Online Access: | http://journals.usm.ac.id/index.php/the-messenger/article/view/1318 |