The importance of international ISO standards application for enterprise management and ensuring customer satisfaction

ISO standards contain requirements for quality management, environmental management, food safety management, information security systems management, risks management, social responsibility management, etc. The organizations, whose employees at all organizational levels understand the importance of...

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Bibliographic Details
Main Author: Babić Jasna
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2011-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711103180B.pdf

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