| Summary: | Energy tourism is an emerging type of tourism that received increasing attention in the recent period. Hydro plants were part of the energy tourism offer that has been attracting the tourist throughout the time. Thus, revealing the online representation of their textual and visual content is of considerable interest for countries that aim to enhance this specific tourism activity. Serbia has an unfavourable structure of exploited energy sources with a significant share of renewable source, in contrast to considerable hydro energy potential, both for energy creation and tourism usage. By acknowledging the current state of the tourism use of hydro plants, understanding its attraction and experience value, and future activities that could derive from it is an initial step in formulating tourism management and marketing efforts.
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