Analysis of the Awareness and Popularity of the Brand of a Selected Education and Research Library in the Czech Republic: A Case Study

Analysis of the Awareness and Popularity of the Brand of a Selected Education and Research Library in the Czech Republic: A Case Study

This article aims to show the significance of branding in achieving set marketing goals and ensuring the sustainable development of a selected education and research library as a non-profit organization. The research is based on available data from foreign research studies concerning the image of a...

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Bibliographic Details
Main Authors: Dita Hommerová, Karel Šrédl, Kristýna Dbalá
Format: Article
Language:English
Published: MDPI AG 2020-07-01
Series:Information
Subjects:
brand
branding
image
library
positioning
strategy
Online Access:https://www.mdpi.com/2078-2489/11/8/373

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