Market-Driven Management and Intangible Assets in Global Television Set Manufacturers

Market-Driven Management and Intangible Assets in Global Television Set Manufacturers

The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image...

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Bibliographic Details
Main Author: Patrizia Silvestrelli
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2010-06-01
Series:Symphonya
Subjects:
television set industry
market driven management
competitiveness
intangible assets
Online Access:https://symphonya.unicusano.it/article/view/9376
id doaj-ed74be7b5f8446a6a9c2abe960880a67
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spelling doaj-ed74be7b5f8446a6a9c2abe960880a672021-05-13T07:44:31ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192010-06-0102869610.4468/2010.2.07silvestrelli8904Market-Driven Management and Intangible Assets in Global Television Set ManufacturersPatrizia SilvestrelliThe television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.https://symphonya.unicusano.it/article/view/9376television set industrymarket driven managementcompetitivenessintangible assets
collection DOAJ
language English
format Article
sources DOAJ
author Patrizia Silvestrelli
spellingShingle Patrizia Silvestrelli
Market-Driven Management and Intangible Assets in Global Television Set Manufacturers
Symphonya
television set industry
market driven management
competitiveness
intangible assets
author_facet Patrizia Silvestrelli
author_sort Patrizia Silvestrelli
title Market-Driven Management and Intangible Assets in Global Television Set Manufacturers
title_short Market-Driven Management and Intangible Assets in Global Television Set Manufacturers
title_full Market-Driven Management and Intangible Assets in Global Television Set Manufacturers
title_fullStr Market-Driven Management and Intangible Assets in Global Television Set Manufacturers
title_full_unstemmed Market-Driven Management and Intangible Assets in Global Television Set Manufacturers
title_sort market-driven management and intangible assets in global television set manufacturers
publisher Niccolò Cusano University-Rome
series Symphonya
issn 1593-0300
1593-0319
publishDate 2010-06-01
description The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.
topic television set industry
market driven management
competitiveness
intangible assets
url https://symphonya.unicusano.it/article/view/9376
work_keys_str_mv AT patriziasilvestrelli marketdrivenmanagementandintangibleassetsinglobaltelevisionsetmanufacturers
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