RELIGIOUS MARKETING
The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current h...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2016-07-01
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| Series: | SEA: Practical Application of Science |
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http://seaopenresearch.eu/Journals/articles/SPAS_11_23.pdf
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doaj-ecbe93fe86ad4b84acd80bfae6220d3e2020-11-24T21:26:23ZengRomanian Foundation for Business IntelligenceSEA: Practical Application of Science2360-25542016-07-01IV11 (2/2016)335340seapas:y:2016:i:11:p:335-340RELIGIOUS MARKETINGAriadna-Ioana JURAVLE (GAVRA)0Constantin SASU1Geanina Constanța SPĂTARU (PRAVĂȚ)2 Alexandru Ioan Cuza University of Iaşi Alexandru Ioan Cuza University of Iaşi Alexandru Ioan Cuza University of Iaşi The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its religious values. http://seaopenresearch.eu/Journals/articles/SPAS_11_23.pdf Religious marketingChurch marketingFaithReligion |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Ariadna-Ioana JURAVLE (GAVRA) Constantin SASU Geanina Constanța SPĂTARU (PRAVĂȚ) |
| spellingShingle |
Ariadna-Ioana JURAVLE (GAVRA) Constantin SASU Geanina Constanța SPĂTARU (PRAVĂȚ) RELIGIOUS MARKETING SEA: Practical Application of Science Religious marketing Church marketing Faith Religion |
| author_facet |
Ariadna-Ioana JURAVLE (GAVRA) Constantin SASU Geanina Constanța SPĂTARU (PRAVĂȚ) |
| author_sort |
Ariadna-Ioana JURAVLE (GAVRA) |
| title |
RELIGIOUS MARKETING |
| title_short |
RELIGIOUS MARKETING |
| title_full |
RELIGIOUS MARKETING |
| title_fullStr |
RELIGIOUS MARKETING |
| title_full_unstemmed |
RELIGIOUS MARKETING |
| title_sort |
religious marketing |
| publisher |
Romanian Foundation for Business Intelligence |
| series |
SEA: Practical Application of Science |
| issn |
2360-2554 |
| publishDate |
2016-07-01 |
| description |
The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its religious values. |
| topic |
Religious marketing Church marketing Faith Religion |
| url |
http://seaopenresearch.eu/Journals/articles/SPAS_11_23.pdf
|
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AT ariadnaioanajuravlegavra religiousmarketing AT constantinsasu religiousmarketing AT geaninaconstantaspatarupravat religiousmarketing |
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1725980238826962944 |