Influence of national culture on website characteristics in international business
Cultural diversity is an important factor influencing the effectiveness of communication tools, including websites, on international markets. The aim of the article is to make an inventory of the current scholarly knowledge on cultural differences and what they recommend for adapting websites to dif...
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| Format: | Article |
| Language: | English |
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Cracow University of Economics
2018-09-01
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| Series: | International Entrepreneurship Review |
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| Online Access: | https://ier.uek.krakow.pl/index.php/pm/article/view/1783 |