ANALISIS SEGMENTASI, TARGETING, POSITIONING (STP) TERHADAP PENINGKATAN VOLUME PENJUALAN PADA RUMAH GRIYA MULYA ASRI DI KOTA MAKASSAR

ANALISIS SEGMENTASI, TARGETING, POSITIONING (STP) TERHADAP PENINGKATAN VOLUME PENJUALAN PADA RUMAH GRIYA MULYA ASRI DI KOTA MAKASSAR

Volume at Griya Mulya Asri House In Makassar City. Guided by DR.Hj.Herminawati Abubakar., S.E., M.M and DR.Haeruddin Saleh., S.E., M.SiHome is a basic human need other than clothing and food. The increasing housing demand for Makassar residents encourages housing developers to provide more viable al...

Full description

Bibliographic Details
Main Author: Fitri _
Format: Article
Language:Indonesian
Published: Universitas Bosowa 2017-08-01
Series:EB (Economics Bosowa)
Online Access:http://economicsbosowa.unibos.id/index.php/eb/article/view/95
id doaj-ec5a1883194e4f71ae95b6f8f6c6d80f
record_format Article
spelling doaj-ec5a1883194e4f71ae95b6f8f6c6d80f2020-11-24T20:44:14ZindUniversitas BosowaEB (Economics Bosowa)2477-06552017-08-013511295ANALISIS SEGMENTASI, TARGETING, POSITIONING (STP) TERHADAP PENINGKATAN VOLUME PENJUALAN PADA RUMAH GRIYA MULYA ASRI DI KOTA MAKASSARFitri _Volume at Griya Mulya Asri House In Makassar City. Guided by DR.Hj.Herminawati Abubakar., S.E., M.M and DR.Haeruddin Saleh., S.E., M.SiHome is a basic human need other than clothing and food. The increasing housing demand for Makassar residents encourages housing developers to provide more viable alternative housing solutions. Griya Mulya Asri Housing Estate is one of the best alternative choice for people who want a relaxed atmosphere amidst the urban bustle. Griya Mulya Asri Housing is very good for the habitable area in terms of price, facilities, comfort and location.This study aims to analyze the strategy of segmentation, targeting, positioning (STP) applied by PT Hinda Assalam Brother to increase the sales volume of the house at Griya Mulya Asri. Analyzer used is multiple linear regression. Respondents of this research are Griya Mulya Asri resident. The result of analysis shows that segmentation, targeting, positioning strategy influence to the increase of sales volume.http://economicsbosowa.unibos.id/index.php/eb/article/view/95
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Fitri _
spellingShingle Fitri _
ANALISIS SEGMENTASI, TARGETING, POSITIONING (STP) TERHADAP PENINGKATAN VOLUME PENJUALAN PADA RUMAH GRIYA MULYA ASRI DI KOTA MAKASSAR
EB (Economics Bosowa)
author_facet Fitri _
author_sort Fitri _
title ANALISIS SEGMENTASI, TARGETING, POSITIONING (STP) TERHADAP PENINGKATAN VOLUME PENJUALAN PADA RUMAH GRIYA MULYA ASRI DI KOTA MAKASSAR
title_short ANALISIS SEGMENTASI, TARGETING, POSITIONING (STP) TERHADAP PENINGKATAN VOLUME PENJUALAN PADA RUMAH GRIYA MULYA ASRI DI KOTA MAKASSAR
title_full ANALISIS SEGMENTASI, TARGETING, POSITIONING (STP) TERHADAP PENINGKATAN VOLUME PENJUALAN PADA RUMAH GRIYA MULYA ASRI DI KOTA MAKASSAR
title_fullStr ANALISIS SEGMENTASI, TARGETING, POSITIONING (STP) TERHADAP PENINGKATAN VOLUME PENJUALAN PADA RUMAH GRIYA MULYA ASRI DI KOTA MAKASSAR
title_full_unstemmed ANALISIS SEGMENTASI, TARGETING, POSITIONING (STP) TERHADAP PENINGKATAN VOLUME PENJUALAN PADA RUMAH GRIYA MULYA ASRI DI KOTA MAKASSAR
title_sort analisis segmentasi, targeting, positioning (stp) terhadap peningkatan volume penjualan pada rumah griya mulya asri di kota makassar
publisher Universitas Bosowa
series EB (Economics Bosowa)
issn 2477-0655
publishDate 2017-08-01
description Volume at Griya Mulya Asri House In Makassar City. Guided by DR.Hj.Herminawati Abubakar., S.E., M.M and DR.Haeruddin Saleh., S.E., M.SiHome is a basic human need other than clothing and food. The increasing housing demand for Makassar residents encourages housing developers to provide more viable alternative housing solutions. Griya Mulya Asri Housing Estate is one of the best alternative choice for people who want a relaxed atmosphere amidst the urban bustle. Griya Mulya Asri Housing is very good for the habitable area in terms of price, facilities, comfort and location.This study aims to analyze the strategy of segmentation, targeting, positioning (STP) applied by PT Hinda Assalam Brother to increase the sales volume of the house at Griya Mulya Asri. Analyzer used is multiple linear regression. Respondents of this research are Griya Mulya Asri resident. The result of analysis shows that segmentation, targeting, positioning strategy influence to the increase of sales volume.
url http://economicsbosowa.unibos.id/index.php/eb/article/view/95
work_keys_str_mv AT fitri analisissegmentasitargetingpositioningstpterhadappeningkatanvolumepenjualanpadarumahgriyamulyaasridikotamakassar
_version_ 1716818075266842624

Similar Items