DAKWAH DAN KOMUNIKASI Jurusan Dakwah STAIN Purwokerto KOMUNIKA ISSN: 1978-1261 Vol.3 No.2 Juli-Desember 2009 pp.255-269 DAKWAHTAINMENT: KOMODIFIKASI INDUSTRI MEDIA DI BALIK AYAT TUHAN
Dakwahtainment is a product of broadcasting media industry as a religious program to serve people’s spirituality need. In dakwahtainment, dakwah message and juru dakwah become a commodity and part of popular culture products. Possible, this is a realization of method and creative media for dakwah it...
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| Format: | Article |
| Language: | English |
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IAIN Purwokerto
2015-03-01
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| Series: | Komunika |
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| Online Access: | http://ejournal.iainpurwokerto.ac.id/index.php/komunika/article/view/129 |
| Summary: | Dakwahtainment is a product of broadcasting media industry as a religious program to serve people’s
spirituality need. In dakwahtainment, dakwah message and juru dakwah become a commodity and part of popular
culture products. Possible, this is a realization of method and creative media for dakwah itself or as post-fordist of media
industry (television) by observe market’s need and interest, based on certain moment. But if seen from critical perspective,
there’s exploitation to God’s verses and its representation as religion, become content of media industry. Religious matters
exploited as commodity in media industry. Therefore, there’s existed symbiosis-mutualism, with most gain at media, and
consumer only get spiritual satisfaction and religious information. |
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| ISSN: | 1978-1261 2548-9496 |