Consumer Global Orientation and Its Impact on Consumers’ Positive Emotions
The objective of this study is to examine the role of consumer global orientation and the inferior image of foreign brands in young, educated consumers’ admiration for foreign brands and their willingness to pay more for foreign brands. The sample of this study was used by students of the University...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Prasetiya Mulya Publishing
2018-08-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | http://irjbs.com/index.php/jurnalirjbs/article/view/1318 |