Ecrire des images

• Main Author: François Aubart
• Format: Article
• Language: fra
• Published: Centre d´Histoire et Théorie des Arts 2018-07-01
• Series: Images Re-Vues
• Subjects: contemporary art; Pictures Generation; advertising; cinema; suggestion
• Online Access: http://journals.openedition.org/imagesrevues/4220

During the late 70’S and early 80’s in the USA, artworks borrow images from the mass media. For instance: Barbara Kruger makes posters looking like publicity campaigns. Richard Prince photographs advertisement. Images that these two artists and many others use are originally made to have a power of suggestion on their public: they make people live by proxy, they give them will to buy products. This psychological manipulation is also central in the texts of these artists. Jack Goldstein, Jenny Holzer, Barbara Kruger, Louise Lawler, Sherrie Levine, Matt Mullican and Richard Prince propose, at the margins of their artistic practice, texts that produce images or sensations on their readers. The way those artists write these effects could be a good indicator of the relation they are trying to establish on their public when they manipulate the suggestive power of representations.