QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNINGTOOL

QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNINGTOOL

Quality Function Deployment (QFD) uses a house of quality to translate customerrequirements into engineering specifications. QFD has been widely used as a toolto develop new products. It has been adopted in thefields of education quality,service quality, software development and mar...

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Main Authors: Burcu DEVRİM İÇTENBAŞ, Hande ERYILMAZ
Format: Article
Language:English
Published: Social Sciences Research Society 2011-07-01
Series:International Journal of Social Sciences and Humanity Studies
Online Access:http://www.sobiad.org/ejournals/journal_IJSS/arhieves/2011_2/burcu_devrim_ictenbas.pdf
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spelling doaj-ec19343de2d1473390c68000eae69b432020-11-24T20:53:21ZengSocial Sciences Research SocietyInternational Journal of Social Sciences and Humanity Studies1309-80631309-80632011-07-01322011030208QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNINGTOOLBurcu DEVRİM İÇTENBAŞHande ERYILMAZQuality Function Deployment (QFD) uses a house of quality to translate customerrequirements into engineering specifications. QFD has been widely used as a toolto develop new products. It has been adopted in thefields of education quality,service quality, software development and marketingplanning. The tool hasrecently been applied in strategic planning .In this study authors reviewed currentresearch which uses QFD as a strategic planning tool and described how QFDmethods can be used as a robust tool in strategic planning. This study provides aninsight for strategic planners to utilize a QFD- based philosophy and the methodsare useful tools for the design of a customer-driven strategy and show how itsystematically translates vision into action, targeting opportunities and creatinginnovative strategies.http://www.sobiad.org/ejournals/journal_IJSS/arhieves/2011_2/burcu_devrim_ictenbas.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Burcu DEVRİM İÇTENBAŞ
Hande ERYILMAZ
spellingShingle Burcu DEVRİM İÇTENBAŞ
Hande ERYILMAZ
QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNINGTOOL
International Journal of Social Sciences and Humanity Studies
author_facet Burcu DEVRİM İÇTENBAŞ
Hande ERYILMAZ
author_sort Burcu DEVRİM İÇTENBAŞ
title QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNINGTOOL
title_short QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNINGTOOL
title_full QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNINGTOOL
title_fullStr QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNINGTOOL
title_full_unstemmed QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNINGTOOL
title_sort quality function deployment as a strategic planningtool
publisher Social Sciences Research Society
series International Journal of Social Sciences and Humanity Studies
issn 1309-8063
1309-8063
publishDate 2011-07-01
description Quality Function Deployment (QFD) uses a house of quality to translate customerrequirements into engineering specifications. QFD has been widely used as a toolto develop new products. It has been adopted in thefields of education quality,service quality, software development and marketingplanning. The tool hasrecently been applied in strategic planning .In this study authors reviewed currentresearch which uses QFD as a strategic planning tool and described how QFDmethods can be used as a robust tool in strategic planning. This study provides aninsight for strategic planners to utilize a QFD- based philosophy and the methodsare useful tools for the design of a customer-driven strategy and show how itsystematically translates vision into action, targeting opportunities and creatinginnovative strategies.
url http://www.sobiad.org/ejournals/journal_IJSS/arhieves/2011_2/burcu_devrim_ictenbas.pdf
work_keys_str_mv AT burcudevrimictenbas qualityfunctiondeploymentasastrategicplanningtool
AT handeeryilmaz qualityfunctiondeploymentasastrategicplanningtool
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