Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Swalayan Mikro Di Kota Semarang

There is a big number of modern market in Indonesia. Based on the data, market share of Superindo, Hero, Griya and Micro Supermaarket have declined. Nevertheless, MICRO market share has declined the smallest and the lowest ranking. Based on this phenomenon, indicated there are problems which feasibl...

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Bibliographic Details
Main Authors: Faris Nur Rohman, Hendri Hermawan Adinugraha
Format: Article
Language:English
Published: Trunojoyo University 2018-03-01
Series:Media Trend
Subjects:
Online Access:http://mediatrend.trunojoyo.ac.id/mediatrend/article/view/3290