Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria
This study examines the value of professional winter sports to the Austrian resident population in the context of three major sporting events (the 2017 World Championships in Alpine Skiing, the 2018 Winter Olympics, and the 2019 World Championships in Nordic Skiing). In nationwide population surveys...
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Online Access: | https://www.mdpi.com/2071-1050/12/22/9664 |
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doaj-ebe2ede0b61f4379963cded965b402242020-11-25T04:02:07ZengMDPI AGSustainability2071-10502020-11-01129664966410.3390/su12229664Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in AustriaPamela Wicker0Bernd Frick1Department of Sports Science, Bielefeld University, Universitätsstraße 25, 33615 Bielefeld, GermanyDepartment of Management, Paderborn University, Warburger Str. 100, 33098 Paderborn, GermanyThis study examines the value of professional winter sports to the Austrian resident population in the context of three major sporting events (the 2017 World Championships in Alpine Skiing, the 2018 Winter Olympics, and the 2019 World Championships in Nordic Skiing). In nationwide population surveys (<i>n</i> = 2289), the contingent valuation method was employed, and the respondents were presented with two scenarios asking for their willingness-to-pay for live broadcasts and long-term athlete development. The aggregate willingness-to-pay amounted to €42 million (for live broadcasts) and about €800 million (for athlete development). However, only about 20% of the residents expressed a positive willingness-to-pay. The respondents’ willingness-to-pay is not only determined by well-studied factors like consumption capital, intangible factors, and socio-demographics, but also by life satisfaction. The willingness-to-pay for live broadcasts is comparably higher for alpine skiing, while the willingness-to-pay for athlete development is higher for Olympic winter sports athletes. The findings have implications for sport policy and sport finance, highlighting the challenge of turning public sport consumption into a willingness to contribute financially to sustainable athlete development.https://www.mdpi.com/2071-1050/12/22/9664contingent valuation methodelite sportOlympic Gamesskiingwillingness-to-payWorld Championships |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Pamela Wicker Bernd Frick |
spellingShingle |
Pamela Wicker Bernd Frick Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria Sustainability contingent valuation method elite sport Olympic Games skiing willingness-to-pay World Championships |
author_facet |
Pamela Wicker Bernd Frick |
author_sort |
Pamela Wicker |
title |
Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria |
title_short |
Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria |
title_full |
Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria |
title_fullStr |
Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria |
title_full_unstemmed |
Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria |
title_sort |
sustainable financing of elite athlete development: an empirical analysis of winter sports in austria |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2020-11-01 |
description |
This study examines the value of professional winter sports to the Austrian resident population in the context of three major sporting events (the 2017 World Championships in Alpine Skiing, the 2018 Winter Olympics, and the 2019 World Championships in Nordic Skiing). In nationwide population surveys (<i>n</i> = 2289), the contingent valuation method was employed, and the respondents were presented with two scenarios asking for their willingness-to-pay for live broadcasts and long-term athlete development. The aggregate willingness-to-pay amounted to €42 million (for live broadcasts) and about €800 million (for athlete development). However, only about 20% of the residents expressed a positive willingness-to-pay. The respondents’ willingness-to-pay is not only determined by well-studied factors like consumption capital, intangible factors, and socio-demographics, but also by life satisfaction. The willingness-to-pay for live broadcasts is comparably higher for alpine skiing, while the willingness-to-pay for athlete development is higher for Olympic winter sports athletes. The findings have implications for sport policy and sport finance, highlighting the challenge of turning public sport consumption into a willingness to contribute financially to sustainable athlete development. |
topic |
contingent valuation method elite sport Olympic Games skiing willingness-to-pay World Championships |
url |
https://www.mdpi.com/2071-1050/12/22/9664 |
work_keys_str_mv |
AT pamelawicker sustainablefinancingofeliteathletedevelopmentanempiricalanalysisofwintersportsinaustria AT berndfrick sustainablefinancingofeliteathletedevelopmentanempiricalanalysisofwintersportsinaustria |
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