Analysis of Customer Processes in a Mining Company

The aim of the thesis was to analyze the customer processes in the company. With the help of PEST analysis we found out in which external environment the given company operates. We then analyzed the sales activities of our customers. The main outcome of this work was the elaboration of a SWOT analys...

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Bibliographic Details
Main Authors: Domaracká Lucia, Shejbalová Muchová Mária, Tauš Peter, Taušová Marcela, Albert Marián
Format: Article
Language:English
Published: EDP Sciences 2019-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/31/e3sconf_iims18_01004.pdf

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