Brand «Sochi-2014» as a Tool of Modern Public Policy at the Federal and Regional Levels

• Main Author: L. V. Kazimirchik
• Format: Article
• Language: English
• Published: Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”) 2014-04-01
• Series: Контуры глобальных трансформаций: политика, экономика, право
• Subjects: бренд; «sochi-2014»; олимпийские игры; взаимовлияние политики и спорта; инструмент современной публичной политики; федеральный и региональные уровни власти; brand; «sochi-2014» olympic games; interference of politics and sports; the modern instrument of public policy; the federal and regional levels of government
• Online Access: https://www.ogt-journal.com/jour/article/view/85
• ISSN: 2542-0240; 2587-9324

The author identifies five criteria of the success of the brand as a political tool of modern public policy at all levels of government and considers their brand through the XXII Winter Olympic Games. Disclose specific examples the possibility of using this tool in politics.