O uso do diagrama comparativo como ferramenta de abordagem sistêmica na gestão de design das marcas coca cola e Pepsi

O uso do diagrama comparativo como ferramenta de abordagem sistêmica na gestão de design das marcas coca cola e Pepsi

This article presents the product mix that brands Coca-Cola and PepsiCo. operates in Brazil. Through a descriptive and exploratory research and based on the Kotler’s criteria for classifying products, will be presented in a diagram, a visual representation of the performance of these brands. The goa...

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Bibliographic Details
Main Authors: Túlio Henrique Mandolesi Sá, Giselle Schmidt Díaz Merino, Luiz Fernando Gonçalves de Figueiredo, Richard Perassi Luiz de Souza
Format: Article
Language:Portuguese
Published: Universidade Estadual de Londrina (UEL) 2014-06-01
Series:Projetica
Subjects:
Gestão de Design
Abordagem Sistêmica
Diagrama
Mix de Produtos
Online Access:http://www.uel.br/revistas/uel/index.php/projetica/article/view/16386
Description
Summary:This article presents the product mix that brands Coca-Cola and PepsiCo. operates in Brazil. Through a descriptive and exploratory research and based on the Kotler’s criteria for classifying products, will be presented in a diagram, a visual representation of the performance of these brands. The goal is to identify that they work their management in order to expand their business presence to strengthen they position in the mind of their consumers.
ISSN:2236-2207

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