Competitive Identity: A new model for the brand management of nations, cities and regions

Bibliographic Details
Main Author: Simon Anholt
Format: Article
Language:English
Published: Centre for Global Education 2007-04-01
Series:Policy and Practice: A Development Education Review
Online Access:https://www.developmenteducationreview.com/issue/issue-4/competitive-identity-new-model-brand-management-nations-cities-and-regions

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