Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus Indonesia

Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus Indonesia

The ideal role for Public Relations is managerial role. The indicator for professional Public Relations is when they do the managerial role. In Indonesia, Public Relations find difficulties to do public relations managerial role. The lack of knowledge about public relations role --both in organizati...

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Bibliographic Details
Main Author: Narayana Mahendra Prastya
Format: Article
Language:Indonesian
Published: Universitas Tarumanagara 2016-12-01
Series:Jurnal Komunikasi
Subjects:
Public relations
public relations managerial role
public relations education
Online Access:http://journal.untar.ac.id/index.php/komunikasi/article/view/62/143
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spelling doaj-ead993f000e24919b3ecf083f5110cb52020-11-25T01:58:33ZindUniversitas TarumanagaraJurnal Komunikasi2085-19792528-27272016-12-0182107 119Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus IndonesiaNarayana Mahendra Prastya0Universitas Islam Indonesia The ideal role for Public Relations is managerial role. The indicator for professional Public Relations is when they do the managerial role. In Indonesia, Public Relations find difficulties to do public relations managerial role. The lack of knowledge about public relations role --both in organization and public relations practitioner itself-- is the main factor. In addition, the public relations education in Indonesia is dominated by technical skill. In the other word, public relations practice in Indonesia faces the structural problems. To solve this problem, Indonesia needs a good infrastructure related to the public relations -- in this context is the body of knowledge for PR education. To build a good infrastructure, it requires the support from Public Relations Practitioners, organization or corporation, and government. Praktek ideal Public Relations (PR) adalah ketika PR dapat melakukan peran-peran manajerial. PR baru disebut profesional ketika mereka telah melakukan peran-peran manajerial PR. Di Indonesia, praktek ideal ini masih sulit untuk dicapai. Minimnya pemahaman organisasi mengenai peran PR, kurangnya pengetahuan praktisi PR mengenai peran manajerial, dan materi pendidikan PR di Indonesia yang terlalu didominasi materi teknis PR merupakan penyebabnya. Apabila dirangkum, praktek peran manajerial PR di Indonesia terkendala problem struktural. Guna mengatasi persoalan tersebut memerlukan infrastruktur yang baik, dalam konteks ini adalah materi pendidikan PR di Indonesia. Untuk itu, peran praktisi PR, organisasi, dan pemerintah diperlukan guna mendukung terwujudnya peran manajerial bagi PR di Indonesia.http://journal.untar.ac.id/index.php/komunikasi/article/view/62/143Public relationspublic relations managerial rolepublic relations education
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Narayana Mahendra Prastya
spellingShingle Narayana Mahendra Prastya
Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus Indonesia
Jurnal Komunikasi
Public relations
public relations managerial role
public relations education
author_facet Narayana Mahendra Prastya
author_sort Narayana Mahendra Prastya
title Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus Indonesia
title_short Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus Indonesia
title_full Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus Indonesia
title_fullStr Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus Indonesia
title_full_unstemmed Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus Indonesia
title_sort problem struktural dalam praktek peran manajerial public relations: kasus indonesia
publisher Universitas Tarumanagara
series Jurnal Komunikasi
issn 2085-1979
2528-2727
publishDate 2016-12-01
description The ideal role for Public Relations is managerial role. The indicator for professional Public Relations is when they do the managerial role. In Indonesia, Public Relations find difficulties to do public relations managerial role. The lack of knowledge about public relations role --both in organization and public relations practitioner itself-- is the main factor. In addition, the public relations education in Indonesia is dominated by technical skill. In the other word, public relations practice in Indonesia faces the structural problems. To solve this problem, Indonesia needs a good infrastructure related to the public relations -- in this context is the body of knowledge for PR education. To build a good infrastructure, it requires the support from Public Relations Practitioners, organization or corporation, and government. Praktek ideal Public Relations (PR) adalah ketika PR dapat melakukan peran-peran manajerial. PR baru disebut profesional ketika mereka telah melakukan peran-peran manajerial PR. Di Indonesia, praktek ideal ini masih sulit untuk dicapai. Minimnya pemahaman organisasi mengenai peran PR, kurangnya pengetahuan praktisi PR mengenai peran manajerial, dan materi pendidikan PR di Indonesia yang terlalu didominasi materi teknis PR merupakan penyebabnya. Apabila dirangkum, praktek peran manajerial PR di Indonesia terkendala problem struktural. Guna mengatasi persoalan tersebut memerlukan infrastruktur yang baik, dalam konteks ini adalah materi pendidikan PR di Indonesia. Untuk itu, peran praktisi PR, organisasi, dan pemerintah diperlukan guna mendukung terwujudnya peran manajerial bagi PR di Indonesia.
topic Public relations
public relations managerial role
public relations education
url http://journal.untar.ac.id/index.php/komunikasi/article/view/62/143
work_keys_str_mv AT narayanamahendraprastya problemstrukturaldalampraktekperanmanajerialpublicrelationskasusindonesia
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