Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China

Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China

Bibliographic Details
Main Authors: Mammy M. Helou, Ian N. Caddy
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2007-02-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1806/im_en_2007_01_Helou.pdf
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spelling doaj-eab77293078741b6837e00a6d1de28242020-11-25T02:10:12ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262007-02-01311806Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of ChinaMammy M. HelouIan N. Caddyhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1806/im_en_2007_01_Helou.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Mammy M. Helou
Ian N. Caddy
spellingShingle Mammy M. Helou
Ian N. Caddy
Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China
Innovative Marketing
author_facet Mammy M. Helou
Ian N. Caddy
author_sort Mammy M. Helou
title Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China
title_short Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China
title_full Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China
title_fullStr Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China
title_full_unstemmed Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China
title_sort marketing model innovations in the contextualisation of consumer behaviour and service recovery: the case of china
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2007-02-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1806/im_en_2007_01_Helou.pdf
work_keys_str_mv AT mammymhelou marketingmodelinnovationsinthecontextualisationofconsumerbehaviourandservicerecoverythecaseofchina
AT ianncaddy marketingmodelinnovationsinthecontextualisationofconsumerbehaviourandservicerecoverythecaseofchina
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