Sustainable Tourism Marketing

• Main Authors: Eduard Cristobal-Fransi, Natalia Daries, Berta Ferrer-Rosell, Estela Marine-Roig, Eva Martin-Fuentes
• Format: Article
• Language: English
• Published: MDPI AG 2020-03-01
• Series: Sustainability
• Subjects: sustainable tourism; tourism marketing; destination management; destination marketing organization; tourist behavior
• Online Access: https://www.mdpi.com/2071-1050/12/5/1865
• ISSN: 2071-1050

In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.