ACCOUNTING FOR MARKETING: MARKETING PERFORMANCE THROUGH FINANCIAL RESULTS

Accounting, especially strategic management accounting, provides significant contributions to companies for decisions in environments of intense competition. Accounting, which has positive effects of company strategy development and management, has become a required facet of marketing, another area...

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Main Author:	Levent KOSAN
Format:	Article
Language:	English
Published:	EconJournals 2014-10-01
Series:	International Review of Management and Marketing
Online Access:	http://www.econjournals.com/index.php/irmm/article/view/955/pdf

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spelling	doaj-ea1a74fc81054991b98fc75183df31872020-11-25T02:50:03ZengEconJournalsInternational Review of Management and Marketing 2146-44052146-44052014-10-0144276283ACCOUNTING FOR MARKETING: MARKETING PERFORMANCE THROUGH FINANCIAL RESULTSLevent KOSANAccounting, especially strategic management accounting, provides significant contributions to companies for decisions in environments of intense competition. Accounting, which has positive effects of company strategy development and management, has become a required facet of marketing, another area that has gained significance. The aim of this study is to assess the contributions of accounting to marketing performance management and other areas related to marketing development and to evaluate the relationship and synergies between marketing and accounting with comparative examples. http://www.econjournals.com/index.php/irmm/article/view/955/pdf
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Levent KOSAN
spellingShingle	Levent KOSAN ACCOUNTING FOR MARKETING: MARKETING PERFORMANCE THROUGH FINANCIAL RESULTS International Review of Management and Marketing
author_facet	Levent KOSAN
author_sort	Levent KOSAN
title	ACCOUNTING FOR MARKETING: MARKETING PERFORMANCE THROUGH FINANCIAL RESULTS
title_short	ACCOUNTING FOR MARKETING: MARKETING PERFORMANCE THROUGH FINANCIAL RESULTS
title_full	ACCOUNTING FOR MARKETING: MARKETING PERFORMANCE THROUGH FINANCIAL RESULTS
title_fullStr	ACCOUNTING FOR MARKETING: MARKETING PERFORMANCE THROUGH FINANCIAL RESULTS
title_full_unstemmed	ACCOUNTING FOR MARKETING: MARKETING PERFORMANCE THROUGH FINANCIAL RESULTS
title_sort	accounting for marketing: marketing performance through financial results
publisher	EconJournals
series	International Review of Management and Marketing
issn	2146-4405 2146-4405
publishDate	2014-10-01
description	Accounting, especially strategic management accounting, provides significant contributions to companies for decisions in environments of intense competition. Accounting, which has positive effects of company strategy development and management, has become a required facet of marketing, another area that has gained significance. The aim of this study is to assess the contributions of accounting to marketing performance management and other areas related to marketing development and to evaluate the relationship and synergies between marketing and accounting with comparative examples.
url	http://www.econjournals.com/index.php/irmm/article/view/955/pdf
work_keys_str_mv	AT leventkosan accountingformarketingmarketingperformancethroughfinancialresults
_version_	1724740384561561600

ACCOUNTING FOR MARKETING: MARKETING PERFORMANCE THROUGH FINANCIAL RESULTS

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