The Perception of CSR Activities in a Selected Segment of McDonald’s Customers in the Czech Republic and Its Effect on Their Purchasing Behavior—A Case Study

The Perception of CSR Activities in a Selected Segment of McDonald’s Customers in the Czech Republic and Its Effect on Their Purchasing Behavior—A Case Study

This case study presents the results of research which focused on the perception of corporate social responsibility (CSR) activities by customers in a target segment of a selected fast-food chain in Czechia and its impact on their purchasing behavior. A total of 264 duly completed questionnaires wer...

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Bibliographic Details
Main Authors: Dita Hommerová, Karel Šrédl, Lucie Vrbková, Roman Svoboda
Format: Article
Language:English
Published: MDPI AG 2020-10-01
Series:Sustainability
Subjects:
CSR
customer
Czechia
McDonald’s
purchasing behavior
restaurant
Online Access:https://www.mdpi.com/2071-1050/12/20/8627

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